Optimizing the MB Stone Experience Through Data-Driven Design
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Design Driven By Data
By previously working with MB Stone on its consumer-focused product line, we had already implemented the systems that would allow us to track the efficiency of their design. We deployed heatmapping and screen recording technologies to the site which allowed us to identify flaws in the experience, ones that caused customers to convert less. This insight led to new layouts & features which were built into our custom Shopify theme.
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Filtering Products By Attribute
On top of simplifying product categorization, our team felt it was important for customers to be able to filter products by use case. We added custom attributes to the Shopify site that allowed filtering by product application type & stone surface type making it even easier to find the right product based on use case.
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Custom Training Products
MB Stone is a true thought leader in the stone restoration space with training courses offered throughout the year. Our team worked to build a custom product module that allowed for course information including topics, locations and a private course offering to be viewed and purchased from their Shopify website.
