Mission Disrupt Announces Neptune Award Wins for AI Innovation and Social Media Campaign with Sea Tow®
Mission Disrupt, a Long Island based digital marketing agency, is proud to announce that its work with Sea Tow Services International, better known as Sea Tow®, has earned two Neptune Awards from the Marine Marketers of America, including Best Use of AI and Best Social Media Campaign.
The Neptune Awards, presented annually by the Marine Marketers of America at the Discover Boating Miami International Boat Show, represent one of the highest recognitions for excellence in marine marketing. Submissions are judged by a panel of experienced marketing professionals from across the industry.
Working closely with Sea Tow’s marketing team and its technology partner Faraday, Mission Disrupt developed a predictive AI system designed to help the organization identify high value prospective members and improve the efficiency of its digital advertising. This AI strategy also influenced the other award win for Best Social Media Campaign.
By transforming historical membership data into actionable marketing intelligence, the system enables Sea Tow to better focus its paid media investments, personalize outreach to potential members, and scale marketing efforts while maintaining strong acquisition performance.
As AI adoption accelerates across the marketing industry, the Neptune Award highlights how predictive analytics is moving beyond experimentation and into practical business applications. Within the marine industry, where marketing has traditionally relied on broad audience targeting, data driven models are reshaping how brands identify high value customers and optimize marketing investments.
“This recognition reflects what’s possible when a brand embraces innovation,” said Dean DeCarlo, President of Mission Disrupt. “By transforming Sea Tow’s historical data into a smarter growth engine, we helped create a scalable marketing system that improves both efficiency and performance.”
“Winning Neptune Awards for the work we’ve done in marketing is a tremendous honor for the brand,” said Sea Tow President Kristen Frohnhoefer. “From leveraging AI in our advertising to our innovative social media strategy, these awards recognize this team’s dedication to moving the industry forward.”
For Mission Disrupt, the recognition highlights how applied AI can move beyond experimentation and serve as a key driver for growth when paired with strong strategy and execution.
