The Solution
They turned to our AI-powered predictive model to revolutionize their approach
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Seasonal Strategy that Converts
By inserting their historical customer data into our model, we identified key behaviors, interests, demographics, and common traits without the need for focus groups. This segmentation resulted in distinct targeting personas derived solely from their data.
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Tailored Creative Messaging
Armed with these personas, the creative social team developed highly personalized messaging for each group, significantly boosting engagement.
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Predictive Household Scoring
Utilizing our identity graph, which consists of 270 million households, our model pinpointed those most likely to purchase a membership before they even showed interest.
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High-Value Customer Insights
We identified potential high-value customers and predicted existing customers likely to churn, allowing for proactive engagement strategies.
