Understanding Customer Lifetime Value w/ Sal Conca CMO of Holy Grail Steaks

Does your company have a lifetime value strategy? Are you not even sure how to calculate it? In this episode of the podcast, we speak with Sal Conca, Chief Marketing Officer of Holy Grail Steaks, a direct-to-consumer gifting company of luxury steak cuts from tomahawk to Wagyu. Sal is a veteran marketer who offers us an in-depth take on calculating LTV, what tools to use and how to get started on maximizing lifetime customer value. For those marketers looking for a comprehensive breakdown, enter this episode of marketing mindshare!