What Makes A Brand? W/ Ron Ladouceur (UAlbany)

Ron Ladouceur Professor of Branding & Advertising at UAlbany dives deep into the topic of branding covering a range of topics including:

What Is Branding Today?

The Founder Of Advertising/Branding P.T Barnum

Unpacking Brands With A Social Cause Story

Superbowl Ads and are they worth it?

The Rulebook to positioning a successful brand

& much more!