…Trust the men at Men On The Move. Our team quickly went to work conducting a full audit of Men On The Moves pay-per-click activity, identifying inconsistencies in there campaigns. By coming up with a new strategy, we reorganized the campaign to target specific niche customers for their storage business while identifying more cost-efficient keywords to bid on for there moving business. Our team also realigned banner and display ads to focus on brand awareness and audiences with specific interests and demographics that matched income levels and areas of typical residential customers. Lastly, we deployed & integrated call tracking with Google Adwords to better understand the ROI of our digital spending.
Expanding Into Paid Social
Extending Men On the Moves strong brand to social channels allowed the company to save tremendously on CPM over traditional TV ads. Our team decided to put professionalism at the forefront of the ad design using video to show this message while highlighting a variety of awards and accolades throughout the ads. The ads varied by business division – conversion campaigns were deployed for Storage & Mobile companies while the moving company leveraged Facebook’s native lead form ad format.
