A Custom WordPress Website with Netsuite Integration
Cabinet Direct
The Mission
Cabinet Direct's old website presented several key challenges that were impacting both business performance and user experience.
These challenges resulted in missed opportunities for leads, a suboptimal user experience, and difficulties with managing content updates in-house.
By addressing each of these challenges, Cabinet Direct’s new website not only improved performance and usability but also empowered the client to take control of their online presence.
Services
UX / UI Design, Web Design, Web Development
See it live:
The Challenges
Outdated Website
The outdated website was difficult for the client to edit, often requiring external assistance for even minor updates.
Form Issues
Forms were cumbersome and not user-friendly, which led to poor lead capture performance. Additionally, tracking form submissions was difficult due to limitations in their old website’s form builder.
Limited Customization
The site’s customization options were limited, making it hard to implement specific requests without complex coding.
Showcase Galleries
Cabinet showcase galleries were difficult to manage, and users had trouble viewing the variety of available cabinets.
Navigation Issues
Their old website made it hard to integrate with Netsuite, which the client relied on for their business operations.
Mobile-Friendly
The website was not mobile-friendly, affecting usability for a growing mobile audience.
WordPress Platform & WPForms Integration
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WordPress Platform
The new site was built on WordPress, providing the client with an intuitive content management system that allowed them to easily log in, make updates, and expand their offerings without third-party help.
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Netsuite Integration
We replaced the cumbersome form builder with WPForms, a more user-friendly and flexible solution. These forms were integrated with Netsuite, streamlining the lead capture and tracking process.
Custom Filtering for Photo Galleries & Pro Center
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Custom Filtering for Photo Galleries
We designed a filtering system that allowed users to browse cabinet photos based on brand, door style, finish, and wood species, creating a more interactive and engaging experience.
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Pro Center
A dedicated section of the website was created for professional contractors, enabling them to easily connect with Cabinet Direct via a custom form.
Brand-Specific Pages & Landing Page Templates
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Brand-Specific Pages
Each cabinet brand now has its own detailed page, showcasing specific door styles, finishes, videos, and imagery. This gives potential customers a comprehensive view of the brand’s offerings.
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Landing Page Templates
To support marketing campaigns, the new website allows easy duplication and customization of landing pages, making it simpler to run targeted promotions.
You're Not Alone, Here's What Our Clients Are Saying
Increase in Conversions YoY
New Secondary Conversions in First 12 Months
The Outcome
- 88% Increase in Conversions: Thanks to the new multi-step form design, lead conversion rates saw an 88% increase. The form’s focus on project-specific questions first, followed by contact information, significantly improved user completion rates.
- 275 New Secondary Conversions: In the first 12 months, the new Catalog Lead Tool feature generated 275 secondary conversions. This feature nurtured leads who were in the discovery phase but not ready to make an immediate purchase, creating more opportunities for future sales.
- Improved Lead Capture Efficiency: The integration with Netsuite allowed the client to track form submissions seamlessly, improving internal efficiency and helping the sales team act on new leads more quickly.
- Enhanced User Experience: The new custom filtering system and mobile-friendly design greatly enhanced user interaction, with customer feedback highlighting the ease of navigation, faster load times, and better product discovery.
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