Custom WordPress Theme & Unique UX/UI Design
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One Groovy Design
Building a music festival website meant we got to turn up creativity to the max. Our team partnered with a local illustrator to create the scenery elements featured on the website. While the first thought would be to create one flat design, our team wanted to push the limits of what we could create by adding life to the scene which would be controlled entirely by the scrolling activity of the user. To accomplish this each piece was designed individually and then pieced together during the coding phase, the result is an interactive experience not typically seen on everyday sites.
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WooCommerce Store
The STTATFest team wanted an easy-to-manage eCommerce solution for their festival merchandise. We used WooCommerce part of WordPress CMS which allowed flexibility in customizing product content with custom fields as well as creating categories that could be associated with event partners, all without writing a line of code for the shop managers.
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Easy to Edit
We wanted to ensure the STATTFest team was empowered to make content changes on the site without a help of a developer. Our team ensured the website utilizes Adavnace Custom Fields Pro to easily allow their team to switch content year in and year out. The advantage to custom fields also meant that brand integrity would remain intact from a design standpoint ensuring the Summer’s most popular event always looked on there A game.
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Music Festival Marketing
Three months prior to the event Mission Disrupt was hired to run STATTFest’s paid media campaign efforts. Our team devised a strategy to use Facebook/Instagram ads using creative made in collaboration with the STATTFest team. We built out custom audiences and leveraged existing audiences to create new models of audiences to target to drive ticket sales. In collaboration with Moverz Media Group we built seven ads that promoted the pineapple invasion event.
Improvements to Functionality, User Experience, and Mobile Viewing
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Advanced Search & Personalization Features
Enhanced filtering tools for dental practice listings and consultants, plus geo-location functionality to tailor content (like listings, reps, events, and testimonials) based on user location.
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User Experience Enhancements
A newly developed user dashboard differentiates logged-in experiences, giving users access to editable profiles and a more clear logged-in experience. Sales rep profile pages showcase individual reps, their listings, testimonials, and contact info.
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Mobile Optimization & Site Organization
A mobile-first design, fixed navigation, and reorganized site structure improved both usability and speed across devices. SEO was preserved through pre-launch 301 redirects.
