1,571% Increase In Ad Revenue

MB Stone Care

The Mission

MB Stone Care, known throughout the world for their professional-grade cleaning products, approached our team to lead the design & development of their e-commerce site’s new user interface experience. Our team choose to create a custom theme for the popular e-commerce platform BigCommerce, allowing a multi-channel channel selling experience and maximum product management for the staff of MB Stone Care. The company also selected Mission Disrupt to manage its performance marketing efforts including Facebook/Google & SEO.

Services

Website

www.mbstonecare.com

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Lift In Conversion

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Increase In Revenue

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Increase In Google Ad ROAS

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Increase In Ad Revenue

The Solution

The New MB Stone Care

With a new round of packaging revealed by the MB Stone team in the summer of 2018 came the need for an upgraded website design. Our team choose to center the design around sleek product mock-ups putting the emphasis on the premium line of newly rebranded MB Stone cleaning products. Our minimalistic design was inspired by the previous site data we had collected over two months prior to our build, allowing us to streamline a shopping experience that users previously thought was clunky. The data collection was instrumental in understanding what customers were looking for during their shopping experience.

Custom BigCommerce Theme

Leveraging the popular CMS BigCommerce allowed for MB Stone’s shopping team to not only easily manage their e-commerce experience but to sell on multiple selling channels like Instagram & Ebay all from their BigCommerce dashboard.

Relevant Product Categorization

One of the biggest issues users had with the previous site was the categorization of products and how it aligned with their purchasing situation. Working with the MB Stone’s executive team, we came up with a simplified way to recategorize products into consumer situations, which help user’s find the right product they needed faster.

The Right Product for Every Customer

Along with new product categorization, we took helping our users find the right product to the next level. We introduced a product wizard which asked users 4 questions to connect them with a product that would fit their cleaning need.

Performance Marketing Maximized

Since 2017, MB Stone Care trusted our team to lead its performance marketing efforts. Our team prioritized Google Shopping Ads to increase overall revenue, managing both the ads and shopping feeds. Additionally, our team deployed Facebook & Instagram ads using the instant experience ad format to build brand awareness, dynamic product ads to support remarketing efforts and conversion campaigns to find new potential customers within the United States.

The Outcome

MB Stone Care trusted our team to lead a variety of its marketing projects for almost 5 years, the brand has seen historical growth since our team took over the management of performance marketing & website optimization services such as A/B testing & SEO efforts. ROAS has consistently increased while also successfully scaling up ad spend. Our partnership continues to make MB Stone Care the number one natural stone cleaner in the B2C category.

MB Stone Professional

Driving Increased Revenue Through a Better-Organized Design

1,571% Increase In Ad Revenue

The Mission

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The New MB Stone Care

Custom BigCommerce Theme

Relevant Product Categorization

The Right Product for Every Customer

Performance Marketing Maximized

The Outcome

MB Stone Professional

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