The New MB Stone Care
With a new round of packaging revealed by the MB Stone team in the summer of 2018 came the need for an upgraded website design. Our team choose to center the design around sleek product mock-ups putting the emphasis on the premium line of newly rebranded MB Stone cleaning products. Our minimalistic design was inspired by the previous site data we had collected over two months prior to our build, allowing us to streamline a shopping experience that users previously thought was clunky. The data collection was instrumental in understanding what customers were looking for during their shopping experience.
Custom BigCommerce Theme
Leveraging the popular CMS Bigcommerce allowed for MB Stone’s shopping team to not only easily manage their e-commerce experience but to sell on multiple selling channels like Instagram & Ebay all from their BigCommerce dashboard.
Relevant Product categorization
One of the biggest issues users had with the previous site was the categorization of products and how it aligned with their purchasing situation. Working with the MB Stone’s executive team, we came up with a simplified way to recategorize products into consumer situations, which help user’s find the right product they needed faster.
The Right Product For Every Customer
Along with new product categorization, we took helping our users find the right product to the next level. We introduced a product wizard which asked users 4 questions to connect them with a product that would fit their cleaning need.
Performance Marketing Maximized
Since 2017, MB Stone Care trusted our team to lead its performance marketing efforts. Our team prioritized Google Shopping Ads to increase overall revenue, managing both the ads and shopping feeds. Additionally, our team deployed Facebook & Instagram ads using the instant experience ad format to build brand awareness, dynamic product ads to support remarketing efforts and conversion campaigns to find new potential customers within the United States.