Blending Media & Content To Tell A Story
ePropertyCare goal was to stand out from its competition, but with a copy heavy site already in place, our team decided to help property managers and investors understand the value of their products by using a combination of videos, images, and graphs to demonstrate each sales point. The team strategically placed the visuals throughout the site. One example is our team designed vertical panels that allowed for Giph/Videos/Images to be placed next to headers.
The team also built graphs including a comparison chart to showcase how their products stack up against the competition, a pricing guide that outlines unity base pricing for it’s Smart Access, Building Access Control & Sustainability products while also highlighting key product benefits
Using 3D Design
By partnering with an AutoCAD animator, the website was able to have an interactive walkthrough of an apartment that featured the products sold by property care. The user could virtually tour an apartment complex, see how the systems integrate with different rooms/systems a person would typically see in the apartment, and watch videos on the product benefits based on the product selected in the apartment.
Customized ROI Calculator To Drive Leads
Demonstrating the ability to save money is a key component of ePropertyCare’s sales proposition. To further illustrate the value of ePropertyCare’s products, we developed an ROI calculator that factored into account a property’s income and expenses and then told the user the average savings the customer can expect to have and how many years it takes them to make back there money. The savings would only be shown after a user submits some contact information to capture leads for the sales team.
Driving Bundle Sales
Product bundles on hardware presented a new opportunity for increasing revenue for the company. We developed a custom store that allowed for products to be bundled for cross-selling capabilities. The store was built within the WordPress system using WooCommerce for easy store maintenance without any code required.
