Franchise Archives - Mission Disrupt https://www.missiondisrupt.com/industries/franchise/ Thu, 26 Mar 2026 16:41:54 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.missiondisrupt.com/wp-content/uploads/2025/11/md-favicon-150x150.png Franchise Archives - Mission Disrupt https://www.missiondisrupt.com/industries/franchise/ 32 32 National Boat Towing Company https://www.missiondisrupt.com/case-studies/national-boat-towing-company/ Thu, 02 Oct 2025 14:45:00 +0000 https://md2025.wpengine.com/?post_type=case-study&p=458 Leveraging AI with Meta Ads for Customer Acquisition Success National Boat Towing Company The Mission As this National Boat Towing Company expanded into new franchise locations, they sought a competitive edge to enhance their national Meta ad campaign’s customer acquisition performance. Despite leveraging Meta’s native targeting, they recognized the untapped potential in their extensive customer […]

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Leveraging AI with Meta Ads for Customer Acquisition Success

National Boat Towing Company

The Mission

As this National Boat Towing Company expanded into new franchise locations, they sought a competitive edge to enhance their national Meta ad campaign's customer acquisition performance. Despite leveraging Meta's native targeting, they recognized the untapped potential in their extensive customer records. They needed an advanced solution to transform this data into actionable insights.

Services

AI, Analytics, Meta, Paid Media Management

An overhead photo of a boat.
The Solution

They turned to our AI-powered predictive model to revolutionize their approach

  • Seasonal Strategy that Converts

    By inserting their historical customer data into our model, we identified key behaviors, interests, demographics, and common traits without the need for focus groups. This segmentation resulted in distinct targeting personas derived solely from their data.

  • Tailored Creative Messaging

    Armed with these personas, the creative social team developed highly personalized messaging for each group, significantly boosting engagement.

  • Predictive Household Scoring

    Utilizing our identity graph, which consists of 270 million households, our model pinpointed those most likely to purchase a membership before they even showed interest.

  • High-Value Customer Insights

    We identified potential high-value customers and predicted existing customers likely to churn, allowing for proactive engagement strategies.

Outcome Insights

You're Not Alone, Here's What Our Clients Are Saying

72 %

Decrease in Cost Per Acquisition

293 %

Increase in Leads YoY

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]]> ohDEER https://www.missiondisrupt.com/case-studies/ohdeer/ Fri, 26 Sep 2025 18:52:21 +0000 http://localhost/md/?post_type=case-study&p=365 Maximizing Leads for ohDEER: A Targeted Paid Social Campaign for Peak Season Success ohDEER The Mission ohDEER, a wildlife control service, wanted to boost leads during their peak season from March to June. Historically, they struggled to maintain a steady cost per acquisition (CPA), with limited time to take advantage of this crucial period—starting the […]

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Maximizing Leads for ohDEER: A Targeted Paid Social Campaign for Peak Season Success

ohDEER

The Mission

ohDEER, a wildlife control service, wanted to boost leads during their peak season from March to June. Historically, they struggled to maintain a steady cost per acquisition (CPA), with limited time to take advantage of this crucial period—starting the campaign at the end of March—they required a fast and effective paid social strategy to generate leads before demand declined in the fall. Oh Deer aimed to maximize lead generation with a limited budget, especially as costs increased closer to summer.

Services

Full Funnel Strategy, Google, Instagram, Meta, Paid Media Management

Website

ohDEER

The Solution

Driving Growth with a Data-Driven Paid Social Strategy

  • Seasonal Strategy that Converts

    Mission Disrupt devised a comprehensive paid social media strategy, focusing on testing various audience segments and creatives. We rolled out campaigns on Meta (Facebook and Instagram), targeting high-intent audiences such as homeowners and housewives. New ad variations, including video content and single images with different copy variations to understand the engagement level we could get from different headlines and primary texts to ensure the most effective approach was used. We also utilized seasonally relevant messaging to capitalize on high demand during Oh Deer’s peak season.

A screenshot of an advertisement for ohDEER, Inc. featuring a dog.
The Solution

Improvements to Functionality, User Experience, and Mobile Viewing

  • Audience Targeting

    A mix of niche (housewives) and broad audiences was tested, with adjustments made based on cost trends. For example, when costs for a certain audience (housewives) dropped to an all-time low CPA of $11, we pushed the budget toward that segment.

  • Creative Testing

    New video ads performed better than static images, but certain ads were paused when CPA exceeded budget limits (e.g., a video ad with a $300 CPA was paused in favor of a $93 CPA image ad).

  • Lead Generation Optimization

    Shoppable posts and form-fill ads were optimized to reduce friction in the lead generation process.

Outcome Insights

You're Not Alone, Here's What Our Clients Are Saying

+ 91

Leads Generated

80 %

Decrease in CPL

100 %

Maximum Impact within Set Budget

The Outcome

  • Leads Generated: A total of 91 leads since launch.
  • Cost Efficiency: We saw a 80% decrease in CPL throughout the season.
  • Budget Management: Throughout the campaign, adjustments were made based on seasonal trends, allowing for maximum impact within the set budget

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