Outdated theme and messy code: The legacy build made customization difficult and hindered performance sitewide.
Lack of backend flexibility: Without a visual editor or drag-and-drop interface, even basic updates often needed developer support.
Limited search and personalization: Users struggled to filter listings or find relevant sales reps, and the site lacked geo-personalized content.
No user-specific experience: Logged-in users saw no difference in content or functionality, making the logged-in experience confusing, unclear, and at times hard to even realize they were even logged in at all.
Mobile and navigation issues: Poor mobile optimization and confusing navigation created friction throughout the user journey.
These limitations were impacting both internal workflows and user satisfaction. The client needed a modern, responsive, and self-manageable platform that could grow with their business.