Tag: Legends Guides

What CMS should I use?   An age old question that has many answers. Content Management Systems will often serve multiple functions that allow it to be suitable for many purposes, Before you choose a CMS, you need to ask yourself a few questions to determine what your needs are.   What is the core … Continued

Some lessons can only be learned from years of experience in marketing. Over the course of my digital marketing journey, I’ve found that experimentation has led to discoveries that have helped me improve my team’s processes and more importantly, how to implement campaigns that are effective. In this section, I go over common mistakes marketers … Continued

Great strategy is derived from research, intuition, testing and sometimes, a little luck. When I started writing this guide, I quickly realized that the amount of data we had access to through the countless campaigns we’ve run for clients had given us a seasoned perspective that many marketers wouldn’t have access to without years of … Continued

In our fast-paced world, marketers are always looking for the extra edge to improve the effectiveness of our customer experiences and drive revenue growth. Third-party tools are one of the best ways to make an immediate impact on our objectives. Many have been designed for ease of use, taking the technical side out of the … Continued