What CMS should I use? An age old question that has many answers. Content Management Systems will often serve multiple functions that allow it to be suitable for many purposes, Before you choose a CMS, you need to ask yourself a few questions to determine what your needs are. What is the core … Continued
Understanding Website Development: Building any type of website is a huge undertaking. As marketers, you may understand buzzwords like CMS, WordPress, Shopify or Javascript but that doesn’t mean you truly understand the process it takes to build-out a site. Web development can be costly, and should for the right result, but that doesn’t mean you … Continued
Some lessons can only be learned from years of experience in marketing. Over the course of my digital marketing journey, I’ve found that experimentation has led to discoveries that have helped me improve my team’s processes and more importantly, how to implement campaigns that are effective. In this section, I go over common mistakes marketers … Continued
Great strategy is derived from research, intuition, testing and sometimes, a little luck. When I started writing this guide, I quickly realized that the amount of data we had access to through the countless campaigns we’ve run for clients had given us a seasoned perspective that many marketers wouldn’t have access to without years of … Continued
In our fast-paced world, marketers are always looking for the extra edge to improve the effectiveness of our customer experiences and drive revenue growth. Third-party tools are one of the best ways to make an immediate impact on our objectives. Many have been designed for ease of use, taking the technical side out of the … Continued
Understanding The Marketing Funnel Before we dive into the variety of digital channels that can help you complete your marketing goal it is vital to understand the fundamentals of marketing funnels. This demonstrates how channels work together to influence online consumers to take a conversion action on your website. In this diagram, you see … Continued