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Choosing A Content Management System

What CMS should I use?   An age old question that has many answers. Content Management Systems will often serve multiple functions that allow it to be suitable for many purposes, Before you choose a CMS, you need to ask yourself a few questions to determine what your needs are.   What is the core … Continued

Understanding Website Development

Understanding Website Development: Building any type of website is a huge undertaking. As marketers, you may understand buzzwords like CMS, WordPress, Shopify or Javascript but that doesn’t mean you truly understand the process it takes to build-out a site. Web development can be costly, and should for the right result, but that doesn’t mean you … Continued

Biggest Marketing Lessons Learned In The Last 5 Years

Some lessons can only be learned from years of experience in marketing. Over the course of my digital marketing journey, I’ve found that experimentation has led to discoveries that have helped me improve my team’s processes and more importantly, how to implement campaigns that are effective. In this section, I go over common mistakes marketers … Continued

7 Actionable Digital Marketing Strategies

Great strategy is derived from research, intuition, testing and sometimes, a little luck. When I started writing this guide, I quickly realized that the amount of data we had access to through the countless campaigns we’ve run for clients had given us a seasoned perspective that many marketers wouldn’t have access to without years of … Continued

2019’s Top Digital Tools For Rapid Growth

In our fast-paced world, marketers are always looking for the extra edge to improve the effectiveness of our customer experiences and drive revenue growth. Third-party tools are one of the best ways to make an immediate impact on our objectives. Many have been designed for ease of use, taking the technical side out of the … Continued

Marketing Channel Selection Based On Business Goals

Understanding The Marketing Funnel   Before we dive into the variety of digital channels that can help you complete your marketing goal it is vital to understand the fundamentals of marketing funnels. This demonstrates how channels work together to influence online consumers to take a conversion action on your website. In this diagram, you see … Continued

How Marketers Can Run Their Campaigns At Scale

As more companies shift the bulk of their advertising spends towards digital channels, Marketing Coordinators are often faced with a fragmented experience that makes it hard to manage all of the efforts from a 30,000 ft view, something that is critical to making agile decisions in an ever-changing business landscape. You hear digital marketers often … Continued

An Introduction To Influencer Marketing

Boosting Sales With Influencer Marketing     In an age where social media is king, brands big and small are tapping into influencers to drive brand loyalty of niche audiences and higher sales for their company. In this article will explore what you need to know before you get started with a campaign.  In 2019 it’s … Continued