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Quantamize

Your Next Big Investment Starts Here.

THE MISSION

Quantamize was well positioned in the market with a strong mission statement and a disruptive business model; however, the clunky user experience was quickly causing the start-up to lose traction in the market space. The users expressed frustration with the overall product experience citing it hard to navigate while the design cheapened the Quantamize brand. The Mission Disrupt team would be tasked with turning around the platform, implementing a design that would increase product trust, conversion rate & overall platform engagement.


Categories: UX/UI Design
01.
DISCOVER, RESEARCH, TRACK
At its core, Quantamize looks to empower investors with the ability to discover their next big investment with quantitative research. Keeping this in mind we centered the design around discoverability, with intuitive modules that highlighted research opportunity in a buy/sell matter. By carefully segmenting out the products we also made it easier to find research relevant to that user. Lastly the ability to track research through an easy "Add To Watchlist" button on many of the dashboard pages makes it easy to follow the progress of an investment opportunity.
02.
INNOVATIVE INVESTMENT MODULES
Each module featured within the dashboard required a balance of what both amateurs and veteran investors looked for when evaluating investment opportunities. The dashboard modules allowed for investment information to be read in a quick & digestible manner but also appealed to information junkies by allowing a user to easily dive into detailed investment information.
03.
STREAMLINED NAVIGATION
One of the largest issues we encountered in the old Quantamize design was the ability to find information and quickly navigate throughout the platform. By incorporating a static sidebar menu design, users now had the ability to access any product with just a few clicks. The addition of breadcrumbs allowed users to go to visit previous pages with ease, while not having to restart their search. Finally, by adding an expandable stock ticker at the top of each page, users could easily benchmark any investment opportunity against major global index.
04.
Influencer & Paid Media Strategy
Our team, structured partnerships with influencer podcasts and thought leader publishers, to create content that informed individual investors while growing Quantamize's brand credibility. Our team coordinated research, media buys & supervised content production. The series of sponsorships & content pieces results in high-converting traffic to the website.

RESULTS

Mission Disrupt was hired with the understanding that we would increase bottom-line performance for the company, here’s how we stacked up In the last three months compared to the three-month prior to launching our newly revamped dashboard UI.

362.36% Increase in conversion
436.36% Increase in 28 day active users
344.71% Increase In returning users
8%-15% Conversion Rate
Acquired In July 2019

Work on a digital platform never stops, since the launch of the new platform, our team has continued our work with A/B testing & marketing initiatives designed to increase conversion.

Since Launching The Quantamize Platform Has Been Featured In:
CNBC
Benzinga
Bloomberg
The Wall Street Journal