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MB Stone Care

Professional Stone Cleaning Supplies

THE MISSION

MB Stone Care, known throughout the world for their professional grade cleaning products, approached our team to lead the design & development of their e-commerce site’s new user interface experience. Our team choose to create a custom theme for the popular e-commerce platform BigCommerce, allowing a multi-channel channel selling experience and maximum product management for the staff of MB Stone Care.


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" We have had more results with Mission Disrupt than any other company we have worked with in the past. One of the most important things to me is, they are fantastic with keeping us informed all along the way. The transparency throughout our entire project has been phenomenal. The whole point to this kind of work is to grow the company, keep our site relevant as well as profitable. That is precisely what we have experienced working with MD."
- Denise Daniels, Head Of Marketing
01.
A CLEAN DESIGN
With a new round of packaging revealed by the MB Stone team in the summer of 2018 came the need for an upgraded website design. Our team choose to center the design around sleek product mock-ups putting the emphasis on the premium line of newly rebranded MB Stone cleaning products. Our minimalistic design was inspired by the previous site data we had collected over two months prior to our build, allowing us to streamline a shopping experience that users previously thought was clunky. The data collection was instrumental in understanding what customers were looking for during their shopping experience.
02.
RELEVANT PRODUCT CATEGORIZATION
One of the biggest issues users had with the previous site was the categorization of products and how it aligned with their purchasing situation. Working with the MB Stone's executive team, we came up with a simplified way to recategorize products into consumer situations, which help user's find the right product they needed faster.
03.
THE RIGHT PRODUCT FOR EVERY CUSTOMER
Along with new product categorization, we took helping our users find the right product to the next level. We introduced a product wizard which asked users 4 questions to connect them with a product that would fit their cleaning need.
04.
MAXIMUM CONTROL WITH A MULTI-CHANNEL E-COMMERCE Platform
Leveraging the popular CMS Bigcommerce allowed for MB Stone's shopping team to not only easily manage their e-commerce experience but to sell on multiple selling channels like Instagram & Ebay all from their BigCommerce dashboard.

RESULTS

In Q2 2019 Compared To Q2 2018

-131% Lift In Conversion

-9% Increase In Revenue

-30% Increase In PPC Avg Order Value