Now Hiring: Paid Media Specialist

Job Description Our team is looking for a part-time/freelancer to assist us in the creation and management of Paid Media campaigns across Google and Facebook platforms. This person will have strong knowledge of optimization strategies, data analysis, identifying opportunities to drive performance and campaign implementation. Their primary responsibility will be to drive positive ROI for … Continued

How IOS 14 Is Changing Facebook Ads And How To Prepare

What is Apple’s IOS 14 Update: Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that optimize, target, and report on web conversion events from any of our business tools will be affected. Specifically, Apple will begin to require that … Continued

Marketing In Uncertain Times

Identifying Areas Of Pivot In Your Marketing Campaigns While the COVID-19 situation wreaks havoc on American businesses it has become clear to our team that now more then ever businesses need solid resources to help them make informed decisions about the marketing spend. Marketers, business owners and company decision-makers are being forced to make cuts … Continued

How To Use Google Analytic’s Behavioral Flow Tool

What Is The Behavioral Flow Tool In Google Analytics?   The Behavior Flow tool is a feature in Google Analytics that documents the pages, events and actions that users take while exploring your site. This tool easily aggregates the data to then show you the most common paths that users take while browsing your site. … Continued

Tutorial: Using Google Model Attribution Tool

What Is the Google Model Attribution Tool Used For?   Simply put, the Google Model Attribution tool allows marketers to view how their advertising channels would be credited with a conversion across seven different default models available in Google Analytics. The tool can be used to compare models to each other and be applied across … Continued

8 Questions To Ask When Hiring A Digital Marketing Agency

So you’ve decided that it’s time for your company to bring in a digital marketing agency, maybe you can’t afford a robust in house team or maybe you’re an internal marketing department that is looking to bolster expertise in one practice area of marketing. Either way now begins the tedious task of researching what agency … Continued

Now Hiring: UX/UI Designer

Job Description: Our team is looking for a freelancer UX/UI Designer to assist us in the creation of user experiences & user interface design for a variety of clients. This person will have strong knowledge of user experience trends, using data to make design decisions and interactive experience through programs like Figma, Adobe XD, Invision … Continued

Choosing A Content Management System

What CMS should I use?   An age old question that has many answers. Content Management Systems will often serve multiple functions that allow it to be suitable for many purposes, Before you choose a CMS, you need to ask yourself a few questions to determine what your needs are.   What is the core … Continued

Understanding Website Development

Understanding Website Development: Building any type of website is a huge undertaking. As marketers, you may understand buzzwords like CMS, WordPress, Shopify or Javascript but that doesn’t mean you truly understand the process it takes to build-out a site. Web development can be costly, and should for the right result, but that doesn’t mean you … Continued

Biggest Marketing Lessons Learned In The Last 5 Years

Some lessons can only be learned from years of experience in marketing. Over the course of my digital marketing journey, I’ve found that experimentation has led to discoveries that have helped me improve my team’s processes and more importantly, how to implement campaigns that are effective. In this section, I go over common mistakes marketers … Continued