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Marketing In Uncertain Times

Identifying Areas Of Pivot In Your Marketing Campaigns While the COVID-19 situation wreaks havoc on American businesses it has become clear to our team that now more then ever businesses need solid resources to help them make informed decisions about the marketing spend. Marketers, business owners and company decision-makers are being forced to make cuts … Continued

How To Use Google Analytic’s Behavioral Flow Tool

What Is The Behavioral Flow Tool In Google Analytics?   The Behavior Flow tool is a feature in Google Analytics that documents the pages, events and actions that users take while exploring your site. This tool easily aggregates the data to then show you the most common paths that users take while browsing your site. … Continued

Tutorial: Using Google Model Attribution Tool

What Is the Google Model Attribution Tool Used For?   Simply put, the Google Model Attribution tool allows marketers to view how their advertising channels would be credited with a conversion across seven different default models available in Google Analytics. The tool can be used to compare models to each other and be applied across … Continued

8 Questions To Ask When Hiring A Digital Marketing Agency

So you’ve decided that it’s time for your company to bring in a digital marketing agency, maybe you can’t afford a robust in house team or maybe you’re an internal marketing department that is looking to bolster expertise in one practice area of marketing. Either way now begins the tedious task of researching what agency … Continued

Now Hiring: UX/UI Designer

Seeking a User Experience/User Interface Designer who is passionate about their craft, obsessed with how their experiences impact client performance and loves to combine creativity and data analytics to create new client design innovations. As a UX/UI designer, you’ll be working hands-on with projects at the different stages of the project lifecycle – from brainstorming … Continued

Choosing A Content Management System

What CMS should I use?   An age old question that has many answers. Content Management Systems will often serve multiple functions that allow it to be suitable for many purposes, Before you choose a CMS, you need to ask yourself a few questions to determine what your needs are.   What is the core … Continued

Understanding Website Development

Understanding Website Development: Building any type of website is a huge undertaking. As marketers, you may understand buzzwords like CMS, WordPress, Shopify or Javascript but that doesn’t mean you truly understand the process it takes to build-out a site. Web development can be costly, and should for the right result, but that doesn’t mean you … Continued

Biggest Marketing Lessons Learned In The Last 5 Years

Some lessons can only be learned from years of experience in marketing. Over the course of my digital marketing journey, I’ve found that experimentation has led to discoveries that have helped me improve my team’s processes and more importantly, how to implement campaigns that are effective. In this section, I go over common mistakes marketers … Continued

7 Actionable Digital Marketing Strategies

Great strategy is derived from research, intuition, testing and sometimes, a little luck. When I started writing this guide, I quickly realized that the amount of data we had access to through the countless campaigns we’ve run for clients had given us a seasoned perspective that many marketers wouldn’t have access to without years of … Continued

2019’s Top Digital Tools For Rapid Growth

In our fast-paced world, marketers are always looking for the extra edge to improve the effectiveness of our customer experiences and drive revenue growth. Third-party tools are one of the best ways to make an immediate impact on our objectives. Many have been designed for ease of use, taking the technical side out of the … Continued