Healthcare B2B Archives - Mission Disrupt https://www.missiondisrupt.com/industries/b2b-healthcare/ Thu, 26 Mar 2026 19:58:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://www.missiondisrupt.com/wp-content/uploads/2025/11/md-favicon-150x150.png Healthcare B2B Archives - Mission Disrupt https://www.missiondisrupt.com/industries/b2b-healthcare/ 32 32 Henry Schein Dental Recruitment Services https://www.missiondisrupt.com/case-studies/henry-schein-dental-recruitment-services/ Thu, 09 Oct 2025 19:10:54 +0000 https://md2025.wpengine.com/?post_type=case-study&p=690 Streamlining Recruitment: Bridging Salesforce and WordPress for Henry Schein Dental Henry Schein Dental Recruitment Services The Mission Henry Schein Dental Recruitment Services is a full-service dental recruitment agency that has successfully placed hundreds of general dentists and specialists. However, as the business grew, they faced several problems with their Salesforce CRM and website. Services UX/UI […]

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Streamlining Recruitment: Bridging Salesforce and WordPress for Henry Schein Dental

Henry Schein Dental Recruitment Services

The Mission

Henry Schein Dental Recruitment Services is a full-service dental recruitment agency that has successfully placed hundreds of general dentists and specialists. However, as the business grew, they faced several problems with their Salesforce CRM and website.

Services

UX/UI Design, Web Design, Web Development

A screenshot of the mobile view of the Henry Schein Dental Recruitment Services website.
The Solutio

Mission Disrupt's Custom WordPress to Salesforce Sync for Henry Schein Dental Recruitment Services

  • Innovative Solutions

    To address these issues, Henry Schein Dental Recruitment Services turned to Mission Disrupt to build a custom WordPress to Salesforce data sync solution. We built a WP to SF plugin that mapped custom form fields in WordPress to custom objects in Salesforce. They also created a form for job seekers that entered the candidate’s information into Salesforce as a candidate object (custom object). Employers were able to post new jobs, which created a listing in WordPress and synced to Salesforce as a custom position object.

A screenshot of the Henry Schein Dental Recruitment Services website.
The Solution

Syncing WordPress to Salesforce

  • The Outcome

    The implementation of the WordPress to Salesforce data sync solution helped automate manual work within minutes, something that generally took full-time staff to maintain. The records were consistent across both databases, eliminating the need for manual updates. The solution also maximized the power of Salesforce within the enterprise organization. With this solution in place, Henry Schein Dental Recruitment Services was able to provide more efficient and effective services to both job seekers and employers.

The Outcome

The implementation of the WordPress to Salesforce data sync solution helped automate manual work within minutes, something that generally took full-time staff to maintain. The records were consistent across both databases, eliminating the need for manual updates. The solution also maximized the power of Salesforce within the enterprise organization. With this solution in place, Henry Schein Dental Recruitment Services was able to provide more efficient and effective services to both job seekers and employers.

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]]> Henry Schein Dental Practice Sales https://www.missiondisrupt.com/case-studies/henry-schein-dental-practice-sales/ Thu, 02 Oct 2025 14:29:18 +0000 https://md2025.wpengine.com/?post_type=case-study&p=457 Revolutionizing HSD Practice Sales: A Comprehensive Website Overhaul with Salesforce Integration Henry Schein Dental Practice Sales The Mission HSD Practice Sales (formerly Mediestates), specializing in helping dentists buy and sell dental practices, needed a comprehensive digital transformation to better serve their clients and enhance operational efficiency. Their outdated website hindered user engagement, especially among mobile […]

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Revolutionizing HSD Practice Sales: A Comprehensive Website Overhaul with Salesforce Integration

Henry Schein Dental Practice Sales

A screenshot of the HSD Practice Sales website.

The Mission

HSD Practice Sales (formerly Mediestates), specializing in helping dentists buy and sell dental practices, needed a comprehensive digital transformation to better serve their clients and enhance operational efficiency. Their outdated website hindered user engagement, especially among mobile users, and was not equipped to support the integration of their new Salesforce CRM, which was essential for managing practice listings and generating leads. Additionally, the website's design restricted the client's ability to manage content independently, limiting their responsiveness and agility.

Our mission was to create a modern, user-friendly website that seamlessly integrated with Salesforce CRM, optimized the mobile user experience, and streamlined the lead conversion process. We aimed to empower HSD Practice Sales to manage their content independently, ensuring they could maintain their competitive edge and improve operational capabilities. This transformation was crucial for attracting and retaining clients, enhancing sales efficiency, and positioning HSD Practice Sales for continued success.

Services

UX / UI Design, Web Design, Web Development

See it live:

Henry Schein Dental Practice Sales

The Challenges

Outdated Website Design

The existing website was outdated and was poorly designed for mobile users, which significantly hindered user engagement and accessibility for the next generation of dental practice buyers.

Salesforce CRM Integration

The client was transitioning to a new Salesforce CRM and required a website that could seamlessly integrate with this system. They needed Salesforce records to be synced to WordPress and stored as WordPress objects, enabling efficient management of dental practice listings and effective lead generation.

Limited search and personalization

Users struggled to filter listings or find relevant sales reps, and the site lacked geo-personalized content.

Streamlining Conversion

The client needed to embed Calendly into the website to facilitate appointment setting with sales representatives, aiming to streamline the conversion process and improve sales efficiency.

Website Self-Management

The outdated website design made it difficult for the client to make updates. They needed the ability to easily edit page content, add new pages, and publish blog posts and events without relying on a third-party team.

The Solution

Modern, User-Friendly Design

  • New WordPress Website

    We developed a brand-new WordPress website with a custom theme to give it a modern, professional look. Utilizing Elementor site builder, we created an easy-to-edit drag-and-drop interface, empowering the client to manage their content independently.

  • Custom Designs and Modules

    The theme featured over 25 custom page designs and various Elementor custom modules, ensuring a cohesive and visually appealing user experience.

  • Mobile Optimization

    A dedicated mobile design was created to streamline the mobile experience, addressing the increasing traffic from mobile users. The use of a fixed navigation menu further enhanced usability on both desktop and mobile devices.

The Solution

Salesforce CRM Integration

  • Custom WordPress Plugin

    We developed a custom WordPress plugin to connect to the Salesforce API, enabling seamless data synchronization. Salesforce records associated with dental practice listings were pulled into WordPress and stored as WordPress objects, ensuring timely and accurate display.

  • Lead Generation Forms

    We added lead generation forms that sent data to administrators about which dental practice listings each user was interested in, facilitating efficient lead management and follow-up.

The Solution

Streamlined Conversion

  • Calendly Integration

    Calendly links were embedded into the new website, allowing users to easily schedule meetings with sales representatives, streamlining the conversion process.

  • Custom Calculator

    The custom calculator from the old website was recreated with a modern look, providing users with a valuable tool in an updated format.

A screenshot of the Elementor editing screen on the HSD Practice Sales UK website.
The Solution

SEO and Content Management

  • SEO Optimization

    Temporary landing pages were created for the new domains to build SEO ‘juice’ and ensure the site could be crawled during the build. We also set up 301 redirects prior to launch.

  • Easy Content Management

    The Elementor site builder’s drag-and-drop interface empowered the client to edit page content, add new pages, and publish blog posts and events themselves, without needing to consult an external team.

The Solution

Enhanced User Experience

  • Imprvoed Search Listings

    We paid close attention to the practice listing search results, giving them a more modern feel and a straightforward user experience which included more details for each listing (Practice Type, Turnover, Asking Price, etc.). Multiple ways to filter search results with easy-to-understand dropdown menus were added, improving usability.

  • Fixed Navigation Menu

    A fixed navigation menu was implemented for easier website navigation on both desktop and mobile devices.

By leveraging these technologies and solutions, we were able to create a modern, efficient, and user-friendly website for HSD Practice Sales, addressing all their key challenges and positioning them for continued success.

Technologies and Platform Used

WordPress

For the website’s content management system.

Elementor

For building and customizing the site.

Custom WordPress Plugin

To connect to the client’s Salesforce API.

Calendly

For scheduling meetings.

Events Manager Pro

For easy event management.

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]]> Tier Three https://www.missiondisrupt.com/case-studies/tier-three/ Fri, 26 Sep 2025 18:52:21 +0000 http://localhost/md/?post_type=case-study&p=367 Digital Transformation: A Complete Website Redesign and Salesforce Integration Tier Three Brokerage The Mission Tier Three needed a website that could seamlessly integrate with their new Salesforce CRM system while modernizing their digital presence. Their existing site lacked flexibility, was difficult for the team to update on their own, and relied on a custom CRM […]

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Digital Transformation: A Complete Website Redesign and Salesforce Integration

Tier Three Brokerage

A screenshot of the Tier Three website.

The Mission

Tier Three needed a website that could seamlessly integrate with their new Salesforce CRM system while modernizing their digital presence. Their existing site lacked flexibility, was difficult for the team to update on their own, and relied on a custom CRM which they were moving on from. Moving to Salesforce meant they needed a way to sync complex data from three separate Salesforce custom objects into their WordPress site, as well as the ability to use interactive forms that would write data directly to Salesforce. Additionally, the website required a complete redesign to offer a more modern, professional appearance and to provide advanced search filters for dental practice listings. The new site also needed to offer a more user-friendly experience, with separate experiences for logged-out and logged-in users, and give the client the ability to manage the site’s content without relying on third-party support.

Services

UX / UI Design, Web Design, Web Development

See it live:

Tier Three

The Challenges

Outdated Website & CRM System

Their old website was inflexible, difficult to update, and tied to a custom CRM system they were moving away from. This setup hindered the team’s ability to manage content independently and keep listings current.

Salesforce Integration

Transitioning to Salesforce required a robust integration. Tier Three needed a way to sync complex data from three separate Salesforce custom objects into their WordPress site and facilitate interactive forms that would write data directly into Salesforce.

Modernization & Usability

The website needed a complete redesign to reflect a more modern, professional appearance. They also required advanced search filters for dental practice listings, a more user-friendly experience for both logged-out and logged-in users, and the ability to manage the site’s content without relying on third-party support.

Mobile Optimization

With more traffic coming from mobile users, the site needed to be optimized for mobile devices to provide a streamlined experience across all platforms.

The Solution

Custom WordPress Theme & Salesforce Integration

  • Custom WordPress Theme

    We developed a new WordPress website featuring a custom theme that modernized the look and feel. Built with Elementor, the site enables Tier Three to easily make updates through a drag-and-drop interface, eliminating the need for third-party assistance.

  • Salesforce Integration

    We built a custom WordPress plugin to connect to the Salesforce API, syncing data from three separate Salesforce custom objects. This integration ensures that dental practice listings are always accurate and up-to-date.

The Solution

Sales Rep Profiles & SEO Optimization

  • Sales Rep Profiles

    We created dedicated profile pages for sales representatives, displaying their specific listings, contact information, and personal bios. This helped build stronger connections with potential clients.

  • SEO Optimization

    Before launch, we set up 301 redirects to maintain Tier Three’s SEO performance, ensuring the site retained its search rankings and continued to attract organic traffic.

The Solution

Bilingual Support & Mobile User Experience

  • Bilingual Support

    We streamlined the process for adding French Canadian translations to the site, enhancing accessibility for users in bilingual regions.

  • Mobile User Experience

    Recognizing the shift to mobile usage, we designed a mobile-optimized layout. A fixed navigation menu and intuitive search filters were added to improve user experience across all devices.

By leveraging these technologies and solutions, we were able to create a modern, efficient, and user-friendly website for Tier Three, addressing all their key challenges and positioning them for continued success.

Technologies and Platform Used

WordPress

For the website’s content management system.

Elementor

For building and customizing the site.

Custom WordPress Plugin

To connect to the client’s Salesforce API.

Gravity Forms

Includes a third-party add-on for SalesForce mapping.

Events Manager Pro

For easy event management.


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]]> Henry Schein Dental Practice Transitions https://www.missiondisrupt.com/case-studies/dental-practice-transitions/ Fri, 26 Sep 2025 18:52:07 +0000 http://localhost/md/?post_type=case-study&p=358 Modern Design Meets Function: A Scalable Website Built for the Dental Transitions Market Henry Schein Dental Practice Transitions The Mission Henry Schein Dental Practice Transitions needed a complete website overhaul to address a range of user experience and backend challenges. Their existing website, built over a decade ago by a previous agency, had become outdated […]

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Modern Design Meets Function: A Scalable Website Built for the Dental Transitions Market

Henry Schein Dental Practice Transitions

A screenshot of the Henry Schein Dental Practice Transitions website.

The Mission

Henry Schein Dental Practice Transitions needed a complete website overhaul to address a range of user experience and backend challenges. Their existing website, built over a decade ago by a previous agency, had become outdated in both design and functionality—limiting the client’s ability to grow and scale their digital presence.

Services

UX/UI Design, Web Design, Web Development

See it live:

Henry Schein Dental Practice Solutions

The Challenges

Outdated theme and messy code

The legacy build made customization difficult and hindered performance sitewide.

Lack of backend flexibility

Without a visual editor or drag-and-drop interface, even basic updates often needed developer support.

Limited search and personalization

Users struggled to filter listings or find relevant sales reps, and the site lacked geo-personalized content.

No user-specific experience

Logged-in users saw no difference in content or functionality, making the logged-in experience confusing, unclear, and at times hard to even realize they were even logged in at all.

Mobile and navigation issues

Poor mobile optimization and confusing navigation created friction throughout the user journey.

These limitations were impacting both internal workflows and user satisfaction.

The client needed a modern, responsive, and self-manageable platform that could grow with their business.

The Solution

Custom WordPress Theme & Salesforce Integration Improvement

  • Custom WordPress Theme with Elementor Integration

    A fully redesigned front-end paired with a flexible, drag-and-drop backend editor allowed the client to manage content effortlessly—no developers needed. Over 15 reusable, custom-designed modules were developed to streamline page creation.

  • Improved Salesforce Integration

    Listing and user data now syncs more reliably with Salesforce through a custom plugin and Gravity Forms integration, ensuring faster updates and better lead handling.

The Solution

Improvements to Functionality, User Experience, and Mobile Viewing

  • Advanced Search & Personalization Features

    Enhanced filtering tools for dental practice listings and consultants, plus geo-location functionality to tailor content (like listings, reps, events, and testimonials) based on user location.

  • User Experience Enhancements

    A newly developed user dashboard differentiates logged-in experiences, giving users access to editable profiles and a more clear logged-in experience. Sales rep profile pages showcase individual reps, their listings, testimonials, and contact info.

  • Mobile Optimization & Site Organization

    A mobile-first design, fixed navigation, and reorganized site structure improved both usability and speed across devices. SEO was preserved through pre-launch 301 redirects.

By combining these tools and strategies, we delivered a sleek, functional, and user-focused website for Henry Schein DPT, effectively meeting their objectives and setting the stage for future growth.

Technologies and Platform Used

WordPress

 Selected as the core platform for managing website content.

Elementor

Utilized for intuitive site design and customization.

Custom WordPress Plugin

Developed to integrate seamlessly with the client's Salesforce API.

Gravity Forms

Enhanced with a third-party add-on for Salesforce data mapping.

Events Manager Pro

Implemented to streamline event scheduling and management.

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