Simplifying Web3: Creating a User-Friendly NFT Platform for Pixel.so
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NFT UX Strategy
Web3 presents countless new opportunities for the future of how the world will work. With NFT’s being a new technology it’s important that any potential investor understands the utility of each project. The team at Pixel.so trusted our team to organize information so that potential holders could easily understand the goal of their project which would be an NFT platform that allows the community to get loans using there NFT as collateral.
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Content Best Practices
Our team came out with a best practice for organizing NFT related content which would include:
- Benefits – outlining how the NFT platform would benefit the community.
- How it works- how the platform worked and in this case breaking out the process into two use cases, borrow NFTs vs Lending USDC, each with unique steps of how they functioned.
- Tokenomics – a greater preview into the economics behind the NFT.
- Roadmap – A vital aspect of each NFT project which outlines the deliverables of the project in line with a timeline or percentage of sale completed of the NFT.
- Where to Buy the token – while some NFTs allow you to mint directly on the website the Pixel.so decided to launch on multiple exchanges. -
Fully Editable Via WordPress
Ensure the page was fully editable through WordPress without any development knowledge was also key for ongoing maintenance for any marketing staff that did not know code. This also means that changes could be made in real-time with a click of a button.
Improvements to Functionality, User Experience, and Mobile Viewing
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Advanced Search & Personalization Features
Enhanced filtering tools for dental practice listings and consultants, plus geo-location functionality to tailor content (like listings, reps, events, and testimonials) based on user location.
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User Experience Enhancements
A newly developed user dashboard differentiates logged-in experiences, giving users access to editable profiles and a more clear logged-in experience. Sales rep profile pages showcase individual reps, their listings, testimonials, and contact info.
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Mobile Optimization & Site Organization
A mobile-first design, fixed navigation, and reorganized site structure improved both usability and speed across devices. SEO was preserved through pre-launch 301 redirects.
