Modern Design Meets Function: A Scalable Website Built for the Dental Transitions Market
Henry Schein Dental Practice Transitions
The Mission
Henry Schein Dental Practice Transitions needed a complete website overhaul to address a range of user experience and backend challenges. Their existing website, built over a decade ago by a previous agency, had become outdated in both design and functionality—limiting the client’s ability to grow and scale their digital presence.
Services
UX/UI Design, Web Design, Web Development
See it live:
The Challenges
Outdated theme and messy code
The legacy build made customization difficult and hindered performance sitewide.
Lack of backend flexibility
Without a visual editor or drag-and-drop interface, even basic updates often needed developer support.
Limited search and personalization
Users struggled to filter listings or find relevant sales reps, and the site lacked geo-personalized content.
No user-specific experience
Logged-in users saw no difference in content or functionality, making the logged-in experience confusing, unclear, and at times hard to even realize they were even logged in at all.
Mobile and navigation issues
Poor mobile optimization and confusing navigation created friction throughout the user journey.
These limitations were impacting both internal workflows and user satisfaction.
The client needed a modern, responsive, and self-manageable platform that could grow with their business.
Custom WordPress Theme & Salesforce Integration Improvement
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Custom WordPress Theme with Elementor Integration
A fully redesigned front-end paired with a flexible, drag-and-drop backend editor allowed the client to manage content effortlessly—no developers needed. Over 15 reusable, custom-designed modules were developed to streamline page creation.
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Improved Salesforce Integration
Listing and user data now syncs more reliably with Salesforce through a custom plugin and Gravity Forms integration, ensuring faster updates and better lead handling.
Improvements to Functionality, User Experience, and Mobile Viewing
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Advanced Search & Personalization Features
Enhanced filtering tools for dental practice listings and consultants, plus geo-location functionality to tailor content (like listings, reps, events, and testimonials) based on user location.
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User Experience Enhancements
A newly developed user dashboard differentiates logged-in experiences, giving users access to editable profiles and a more clear logged-in experience. Sales rep profile pages showcase individual reps, their listings, testimonials, and contact info.
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Mobile Optimization & Site Organization
A mobile-first design, fixed navigation, and reorganized site structure improved both usability and speed across devices. SEO was preserved through pre-launch 301 redirects.
By combining these tools and strategies, we delivered a sleek, functional, and user-focused website for Henry Schein DPT, effectively meeting their objectives and setting the stage for future growth.
Technologies and Platform Used
WordPress
Selected as the core platform for managing website content.
Elementor
Utilized for intuitive site design and customization.
Custom WordPress Plugin
Developed to integrate seamlessly with the client's Salesforce API.
Gravity Forms
Enhanced with a third-party add-on for Salesforce data mapping.
Events Manager Pro
Implemented to streamline event scheduling and management.
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